Using Einstein, your AI assistant

Einstein is the AI assistant on your Dashboard tab. Ask it anything about your ads and it reads your live account data to answer. When it suggests a change, nothing happens until you approve it.

Get a summary

Click Generate Einstein Summary for a plain-English read-out of how your accounts are performing and what to focus on. Use Regenerate to refresh it later.

Ask a question

Type into the chat box, or start with one of the suggestions under Not sure what to ask?, such as "Why did my cost per lead go up?" or "What should I do this week?". You can attach images too, for example a competitor's ad or a photo you'd like turned into an ad. Your past conversations are kept in the Chats list, and New chat starts a fresh one.

The Working on bar shows which business and ad accounts Einstein is looking at. If you have several Google Ads accounts, pick one there: Einstein can read them all, but changes only apply to the selected account.

Modes

Approving a change Einstein proposes

When Einstein wants to change something, it shows a card headed Please review & approve. The card lists the account and exactly what will change.

• Click Approve & apply to make the change. You'll see "Applied to" and the account name.
• Click Cancel and nothing is changed.

Approval cards expire, so act on them while they're fresh: most last 24 hours, and budget or bid changes last one hour because those numbers move quickly. If a card expires, just ask Einstein again.