Benchmarks and plain-English tips from 12 months of real Australian Google Ads data. Find your industry to see what a good cost per lead or sale looks like, which campaigns and bidding work, which searches win and which waste money, when your customers buy, and how your own numbers compare.
The matrix
One row per industry. Scroll sideways for every column. The range bar shows the typical spread (middle 50% of businesses) with the median marked. Green means cheaper or better than average, red means dearer. Numbers in italics with ≈ are estimates for industries with less data. Click any row for the full playbook.
| Benchmarks | Brand vs generic | Setup that works | Timing | Searches | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Industry | Cost per lead / sale | Return on ad spend | Conv. rate | Avg click | Click-through | Avg order | Brand cost | Generic cost | Brand share | Main campaign type | Cheapest bidding | Mobile share | Cheapest time | Dearest time | Weekend | Peak month | Dearest month | Winning search terms | Searches to block |
Forecast your results
Pick your industry and a monthly budget to see the clicks, leads or sales and revenue a typical business gets, month by month, with the industry's busy and quiet months applied. Nothing is saved.
Check your numbers
Enter last month's figures from your Google Ads account (Campaigns overview). Nothing is saved or sent anywhere. The example figures below are made up to show how it works.
What works everywhere
Patterns that held across all 287 accounts. Charts compare results inside the same accounts wherever possible, so big accounts don't drown out small ones.
CampaignBrain's AI Google Ads agent uses these benchmarks to review your account daily and email you one clear change to approve. Flat monthly fee, no lock-in.
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